The term refers to an employee whose primary responsibility is to circulate throughout the sales floor of a retail establishment, such as Walmart. The individual acts as a visible point of contact for customers, offering assistance with locating merchandise, answering questions about products, and resolving minor issues that may arise. For example, a shopper looking for a specific brand of coffee might ask this employee for guidance to its location within the store.
This role is significant because it enhances the customer experience. By being readily available, the employee contributes to a more positive and efficient shopping trip. Historically, such positions were common in larger department stores to provide a higher level of personalized service and deter theft. The benefits include improved customer satisfaction, increased sales through helpful suggestions, and a reduction in potential loss due to increased surveillance.
