The process of making a newly purchased store credit usable via the internet is a common requirement. This action, often necessitated by security protocols or system integration, ensures the card’s value is properly assigned to the intended recipient and protects against unauthorized use. For example, a newly purchased card might require a digital activation step before it can be redeemed for merchandise either in a physical store or through the retailer’s website.
This procedure is important for several reasons. It mitigates the risk of theft or fraud, as an inactive card is essentially worthless to a thief. Activation also allows retailers to track inventory and manage their financial liabilities more effectively. Historically, store credits were activated at the point of sale, but the rise of online purchasing and gifting has necessitated a remote activation option, providing greater flexibility for consumers.
